about Us

As the pioneer of the local trendy brand, Super X announced a strong rebirth in 2021! Starting from the Super X Alive concept store in the Central Market, we once again open up the young market and lead the trend. The design of the store focus on the street culture, adding traditional Hong Kong elements such as stadium barbed wire, neon signboards, and varnishes, integrating the modern culture to show inheritance and innovation can not only coexist, but also create a new unique culture.

Founded in 1995, Super X is a sports brand that integrates fashion and functional sports products. At the same time, it is one of the influential fashion sports brands. Since its more than 20 years  establishment, it has established a strong distribution network in Hong Kong, Macau and China markets, focusing on the development of the Asian market, and also pays attention to the operation and development of the North American market. Our business includes branded retail including store, professional team uniform service, export and OEM.

We continue to adhere to the highest criterion of excellence, and devote ourselves to the development of every sport products. At present, the company regards mainland China as the main production line. We have designers and marketing teams within us. No matter the design and manufacturing process, we go through rigorous supervision and guidance. Our team strives to achieve professional standards for each product. From materials to tailoring, as well as logistical production, we ensure that every product is professionally made and provides quality service to the public.

We attach great importance to the integration of sports and clothing. Believe that sports, trends, apparel and technology are indispensable. Besides of the viusal of the product is important , product technology also plays an important role from selection to use, which reflect a person's unique fashion taste. Our company is committed to introduce more advanced technologies in Fitness, Couture and Outdoor, and integrate sports products into one. For example, Super Balance's negative ion balance technology helps to increase balance. As long as everyone is willing to go beyond the limitations of their idea, they can go beyond what you imagine.